I offer nearly 20-years' experience in strategic marketing planning and programming, from start to finish; development, execution, management, measurement. Marketing plans integrate with sales and are purposed to drive awareness, conversion, loyalty and overall profitability.
Mediums and specialty areas - focused on B2B/B2C and internal/external - include:
- Shopper marketing
- Retail/instore marketing
- Trade marketing
- Brand marketing
- Digital marketing
- Social marketing
- Out-of-home marketing
- Advertising - traditional/non
- Product development/launch
- Integrated customer/client marketing management
- Data/analytics
- Research
- Operational efficiencies
My experience is diverse and effective, ranging from startup to 100-year old companies and spanning such industries as consumer products/supplier (fresh produce/CPG), analyst, home delivery, ridesharing, advertising, agriculture/grower, PR/communications, journalist and beyond!
I have worked with such retailers as Walmart, Amazon, Whole Foods and Costco and such suppliers as The California Avocado Commission, Ocean Spray, Tyson Chicken, Christopher Ranch and Jazz/Envy apples; delivering average marketing engagement increases of +50% and sales increases of +30%.
I can be as strategic and big picture - and/or as tactical and day-to-day - as you prefer. I customize my partnership and services to meet your needs. Additionally, I can work behind the scenes or be as integrated in your company's fabric - and/or client facing - as you prefer.