-Product branding and awareness campaigns-Across all products and channels-Website, demos, videos, content ads, etc. -User experience review and assessment -Design/brand experience and marketing material creation -On-going competitor and market analysis -Value compositions on products and product matrix -Content marketing and strategy -Marketing plan implementation -Oversee content writing across channels -Persona development plan-user/customer, merchants/businesses, etc -Email strategy and automation -Sales and marketing team development/training, documentation and recruitment (internal and external staff) -Custom Services processes and training -Sales process documentation -Sales and on-boarding activation strategy and documentation -Acquisition strategy and implementation -Training material documentation -Lead generation -Strategic partnership acquisition strategy-eco systems, businesses/MFI (contracts, sales pitches, negotiations)