Through strategic technical copywriting, I help you sell software and technology by crafting clear, concise, effective sales messages within your landing pages, email marketing sequences, press releases, white papers, and case studies. If you are selling a piece of software or technology product, you want to ask yourself these two questions: 1. Who is your audience? These two questions make up the essence of marketing. People hate to be sold, but love to obtain valuable information — especially when it comes to software and technology. Writing content while going easy on the sales pitch establishes credibility and authority in the topic your audience cares about, particularly in a post-mobile world where people’s attention spans are as short as ever. In technical copywriting, knowing the audience is most crucial. For the technically inclined, it can be difficult to explain complex technical concepts to the layperson without getting overly technical.