The Complete Guide to Telemarketing Management / Joel Linchitz :"Like the radio, the telephone provides an environment for the human voice to create a scenario and convey a reality. In the vacuum created by this single focus, the importance of voice quality is enormously heightened.""If you have the means to satisfy the curiosity of the person you've summoned to the phone, you're closer to achieving the purpose of the call. If you know how to sustain the call recipient's attention after the first few seconds, you've begun to make your phone, and potentially every phone your business pays for, a revenue producer. But the opposite also holds true. If you call people, you're interrupting them and grabbing their attention. If you're not prepared to satisfy the questions your call immediately raises and keep attention focused, then you're missing opportunities - for sales, leads, information, or whatever the purpose of the call."For starters : I was a lead singer in a rock and roll band in