Home / Business & Finance / Best Marketing Methods Best Marketing Methods Written by: Sana Al Dwaikat Last Updated: 20:53, November 22, 2021 Relevant Successful Marketing Methods The Best Marketing Methods for Services The Best Marketing Methods for Products Marketing Methods Contents 1 Marketing 2 Best Marketing Methods 3 Factors Which affect marketing 4 Characteristics of marketing 5 Elements of marketing 6 Evolution of marketing 7 The best marketing methods for video 8 References Marketing Marketing (in English: Marketing) is an administrative process aimed at introducing customers to services and goods, and this depends on achieving four elements; It is identifying products, setting prices for them, choosing the appropriate way to reach customers, and formulating a strategy that contributes to their promotion. [1] Marketing is also known as a set of actions that promote the sale of products in the market. [2] Another definition of marketing is that it is advertising that contributes to clarifying the nature of the goods and then transferring them from the producer to the buyer after selling them. [3] The best methods of marketing There are methods that help in the success of marketing, and the following is a group of the best of them: [4] Advertising: It is one of the oldest means of marketing, and it is considered one of the oldest means of marketing. The most important methods of marketing. Where a large financial budget is allocated to it in promoting goods and services, and advertising is used in marketing based on two methods, namely: Designing internal advertisements: that is, a department specialized in advertising designs and advertisements for the company’s services and products. Use Advertising Companies: This is the most viable method. Where companies specialized in advertising are dealt with in order to support the advertising process in the media such as newspapers, television, and others. Public relations: a group of means used in dealing with the public, and it is considered one of the important strategies for all types of companies, large and small. Public relations relies on many different ways to reach customers, including informational messages that contain data about the company, its products, its brand, and other information that contributes to customers obtaining the advertised products. Sales: One of the best methods used in marketing. Sales methods and strategies differ between companies in the commercial markets, but when sales are distinguished by their quality and efficiency among customers, this contributes to their transformation into a marketing method, which leads to their adoption as a means of interactive promotion for companies. Digital means: It is one of the modern methods of marketing, and it relies mainly on the Internet, and interactive digital methods, the most important of which are e-mail, digital advertisements, and promotional campaigns. Internet marketing methods are more affordable among small businesses, and help save a lot from modern media like social sites. Factors influencing marketing Marketing is one of the activities that seeks to pay attention to the needs of people in order to provide them for them, and there are a group of factors that affect it, the most important of which are: [5] Needs: These are the things that a person feels lacking and uncomfortable with because of not obtaining them, and they may be basic needs Or social, so the individual seeks to try to provide them, which leads to their transformation into desires. Desires: It is the form that human needs turn into, and it depends on a group of individual, social and cultural influences, and a person seeks to search for the means that help him achieve his desires. Requests: It is a person's request to obtain a need and a desire, and here comes the role of marketing in providing the means to achieve these needs. According to the person's financial capabilities that help him transform his desires into requests. Products: are all the services or goods that are marketed, and help satisfy the desires and needs of individuals, and the owners of the products must provide all the goods that contribute to providing all the needs of the people. Exchange: It is the achievement of the goal of the marketing process in linking the owners of the product with individuals, so that the individual gets the product he wants in return for offering him something of value, often an amount of money. Marketing characteristics Marketing is characterized by a set of characteristics that include the following: [5] Marketing is a human activity, and it seeks to provide the needs of consumers and buyers for services and goods. So that it is presented to them in the right place and time with high quality and acceptable prices. Consumers are the dominant tool in private marketing in companies and organizations. Marketing achieves the ownership benefit of individuals through its contribution to the production of a group of goods and services. Marketing provides a set of ideas that contribute to attracting customers to obtain products related to the marketing plan. Marketing is keen to achieve the best interaction with the environment around it. Elements of marketing The application of marketing in any work environment is linked to the existence of a group of elements, namely: [6] Goods: They are the products that are provided to customers, and they usually differ in advantages and advantages from each other; Because of competition between companies. Prices: is the financial value of services and products that are determined in light of competition, and helps companies achieve profits. Place: The website dedicated to selling products and services related to the marketing process. Offers: are the methods used to explain to people the features and benefits of services and products. Marketing Evolution Marketing is an idea and concept that has been around for a long time. Just as people used to meet in markets in order to exchange different products, and with the advent of money and cash, the concept of marketing became based on buying and selling operations; As the marketing activity did not really exist, and it developed with the advent of foreign trade between countries, and it relied mainly on the presence of commercial markets containing a group of different products, but many marketing issues did not appear in that period; Because in the past, markets relied on the role of sellers to display their goods. With the development of time and the emergence of the industrial revolution, this led to an increase in production, which contributed to the emergence of competition between producers and sellers, so the markets turned into consumer markets. As many products were offered with alternatives to them, which led to activating the role of marketing as the appropriate means for reaping profits in the market, and with time it became an administrative and economic science, and helped to provide many studies to follow up consumer behavior; In order to determine their motives in purchasing goods and services, and then work to promote them in the right way. This led to an increase in production, which contributed to the emergence of competition between producers and sellers, and the markets turned into consumer markets. As many products were offered with alternatives to them, which led to activating the role of marketing as the appropriate means for reaping profits in the market, and with time it became an administrative and economic science, and helped to provide many studies to follow up consumer behavior; In order to determine their motives in purchasing goods and services, and then work to promote them in the right way. This led to an increase in production, which contributed to the emergence of competition between producers and sellers, and the markets turned into consumer markets. As many products were offered with alternatives to them, which led to activating the role of marketing as the appropriate means for reaping profits in the market, and with time it became an administrative and economic science, and helped to provide many studies to follow up consumer behavior; In order to determine their motives in purchasing goods and services, and then work to promote them in the right way. This led to activating the role of marketing as the appropriate means for reaping profits in the market, and with time it became an administrative and economic science, and helped to provide many studies to follow up consumer behavior; In order to determine their motives in purchasing goods and services, and then work to promote them in the right way. This led to activating the role of marketing as the appropriate means for reaping profits in the market, and with time it became an administrative and economic science, and helped to provide many studies to follow up consumer behavior; In order to determine their motives in purchasing goods and services, and then work to promote them in the right way.