I've helped Nissan, Pepsico and Bacardi through digital and data transformation projects and in-housing of skills and process I effectively partner with analytics teams to develop and integrate new tools into working processes I'm experienced in navigating client first party data with 3rd party data for modelling. I identify new and emerging techniques to utilise data and understand brand to consumer relationships (e.g. Audience Precision Targeting, Dynamic Content Optimisation) I have a proud record of developing people and outstanding 360 feedback throughout my career In my most recent role I was a trainer for the agency connections planning process and also for Ignition creativity workshops. I help client and agencies in refining and designing better processes that improves agency product and enables clients to position media and communications higher on their business agenda I regularly consult with senior clients to develop integrated workshops and training programs I've helped major clients such and Nissan and Bacardi build new teams and models of working