Planning and designing of User Interface and User Experience is one of the most important step of any project whether it is web, mobile app or software. It is combination of creativity, user psychology, human behavior to use an interface. For a user's perspective UI/UX is the only parameter that hold the attention at first sight. It is like love at first sight. We at MSP IT Concepts believe, adhere and deliver. MSP IT Concepts focuses on the needs of users and we design to achieve goals instead of pure ocular delight. We initiate with a brainstorming session with client and stakeholders. We will make ourselves aware about the envisioned thoughts of stakeholders and suggest best practices along with unique key elements to make the product stand out from competitors. Right after brainstorming session, we initiate wire framing using paper and pencil (that's the most creative tool for wire-framing) we also have knowledge of various wire framing tools like Balsamiq, fluid ui, uxpin. We discuss each wire frame with stakeholders and seek for their inputs. Once wire frame will be be finalized, we initiate the creative part i.e. color coding and User Experience of decided UI. At every stage, we seek for client inputs and preferences and we will add our inputs and creative to create the best.