Even in a ‘normal’ trading environment, less than 30%* of transformation initiatives deliver their objectives. Digital transformation is even worse, with some sectors less than 10%.
Why? Partly because people’s decision to embrace new technology and ways of working – or not – is influenced by a simple equation:
It’s value to me: Most of us are change-averse, and we start by asking “How will this change benefit me?”. It’s an emotional decision, and we prefer to stick with what we know unless we have a powerful reason to change.
My required effort: All change requires effort, and if its benefits don’t outweigh that effort, I don’t have a reason to change my behaviour.
My willingness to change: All change requires individual users to change. No user change, no change.
By increasing the value of change, and reducing the effort required, your user group will have a higher propensity or want to change, and not only embrace change, but actively promote and drive it.
*McKinsey’s ‘Unlocking Success in Digital Transformations’ report indicates that c.70% of all transformation projects don’t deliver their full objectives, and digital transformations are worse: some c.80% fail. Of the one in five that succeeds, strong user engagement and communication are key contributory factors. Unless your users adopt and embrace change and buy into your transformation, you won’t leverage its full benefits.
So how can you ensure you’re the one that succeeds?
A user adoption acceleration approach not only ensures that your users accept change; it generates the desire to change within your user community, turning them into a valuable resource that delivers your organization’s change program.
Rather than conventional ‘show and tell’ training, it’s an adoption program that sells the benefit of the change to end-users and delivers five key benefits:
- Improves workforce morale and productivity
- Reduces the risk of project failure
- Reduces training and implementation costs
- Drives user process compliance
- …and enhances your organisation’s ability to adapt and transform itself to a changing environment. Because failure gives users a reason to resist change per se, and success gives them the confidence to embrace it.