Hi, I’m Avanika — a UX-UI Designer, Researcher, and McKinsey alum with 4+ years of experience designing 30+ digital products for Fortune 500 companies. I work at the intersection of human-centered design, strategy, and storytelling—helping both individuals and product teams level up their UX.
I combine deep expertise in user research, interaction design, and GenAI-powered UX with a strategic mindset honed at McKinsey & Company, where I led end-to-end product and service design across industries like healthcare, mobility, robotics, and finance. Whether it's B2B SaaS or human-centered MedTech tools, I’ve helped teams solve complex design challenges with clarity and impact.
Expertise in Figma, Vibecoding, GenAI tools, Miro, DoveTail, Adobe Creative Suite, & more. With a Master’s in Interaction Design from TU Delft, executive education from Royal College of Art, and award-winning work in design innovation, I bring an interdisciplinary and empathetic approach to every collaboration.
🚀 If you’re a founder, PM, or design lead, I can:
• 🔎 Audit your product or prototype for usability and UX flow
• ✅ Offer hands-on feedback with annotated suggestions
• 🧩 Help you uncover design gaps, usability friction, or strategy blind spotsWhether you're preparing for your next big career step or refining a live product, I’ll bring my experience from McKinsey, TU Delft, and RCA to give you honest, strategic, and constructive feedback — no vague design fluff, just clear direction.Let’s make your design sharper, smarter, and more effective.