It’s common for companies to feel that everyone can benefit from their offerings, and while that might be true, it doesn’t mean everyone is a good fit. It’s good to have an Ideal Customer Profile to prioritize where to focus selling and marketing efforts. We keep the following in mind – NEED for your product or service? TIME to deploy and get the benefit from your offering? SUCCESS experience in your solution area? BUDGET to deal with the unexpected? WINNERS who get personal benefit when you win?