1. Defining, driving and implementing the International Marketing Communication strategy as well as executing according to plan.
2. Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
3. Set up and optimize company pages within each platform to increase the visibility of company’s social content
4. Responsible for the creation of all marketing material to support our major regional events
5. Manage the customer database
6. Lead Generation specialist responsiblity for prospecting, qualifying and generating new sales ready leads that support the sales team.
7. Identify and develop new business prospects from a variety of sources including inbound marketing leads, prospect lists, discovery and individual research.
8. Prepare and analyze lead generation pipeline reports and dashboards and continually improve results with a refinement of targets, sources, and processes.
9. B2B Marketing Lead Gen - Strategic Alliances & Business Development
10. B2B Marketing Lead Gen - Analytics & Optimization
11. Finance - Strategic Planning & Analysis
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