Design and navigation are some of the most important elements of a website since they dictate how users will respond and how easy it is for them to get the information they desire. We spend the time up-front to make sure that the design and navigation will satisfy the users while effectively communicating the desired message. Building on more than ten years experience and expertise, we have developed a usability checklist that we use to evaluate the user experience of websites. This evaluation technique serves as an effective indicator of areas within websites that require improvement and as a guideline for ensuring websites we built are as usable as possible. When designing websites' navigational structures, our designers ensure that information is organized in a user-friendly and intuitive manner while providing a strong call-to-action to maximize the website's effectiveness as a sales tool for your business. We make sure that emphasis is placed on the areas of importance based on the project and business goals.