Largely manage the performance marketing function along with social media. § Formulate paid media strategies across Google and Facebook platform. § Manage the paid media performance along with monitoring and optimization of campaigns. § Work closely towards bidding, data analysis and key performance metrics reporting. § Ensure appropriate tracking along with visibility across the conversion funnel. § Leverage Analytics to monitor and learn consumer behavior patterns to improve campaign output. § Scaled Instagram followers from 4k to 98k+ in the span of 7 months. Complete site setup from scratch includes coding in JS, PHP, CSS. § Payment Gateway API Integration. § Setup the reporting server for monitoring business performance. § Setup SEO metatags. § Monitored traffic usage to determine which areas needed to be modified for increased visibility and recognition.