1. Sell the utility of a website A beautiful website is a piece of art. Unfortunately, most businesses are not interested in purchasing art. They are looking for results in the form of returns on their investment and increased customer satisfaction. Your website must solve their problems or fulfill their need, and if it looks good as well, even better. When selling your services to a potential client, resist the urge to sell web design services strictly on the aesthetics. Instead, point out how your product (yes, product) will help them reach their business goals. Show your potential client how you can help them make more money. In the end, that is what they want to hear. Besides, when it comes to looks, your portfolio should speak for itself. Here are some specific benefits that websites offer to businesses: Trackable metrics Personalized image Targeted advertising Enhanced productivity Don’t be shy about pointing out these benefits, and using figures when at all possible. Common statistics such as the number of people online as well as the number of people using their phones to browse the internet can help you sell web design services. It’s also important to remember that a website may be quite the investment for smaller companies, so it is essential to explain what they will receive. While most people are familiar with websites nowadays, and may even understand that they need them, many still do not have a proper expectation of their costs. 2. Be authentic In an oversaturated market it is vital to do things that make you and your services stand out. One of the easiest ways to accomplish this is by being authentic. This means being willing to remain an individual even when it is tempting to make yourself look larger than you are. When it’s time to sell web design services, do your best to look human. Write in the first person, be honest about who you are and what you do. Make potential customers see you, as well as your work. Authenticity makes it easier for potential clients to connect with you, and as a result, build a relationship. These relationships will make it easier for you to sell web design services without even asking. 3. Teach your clients Especially if you work with small businesses or market your services in a rural area, there will probably be somewhat of a learning curve for your customers. Many business owners are not aware of what they can do with a well-designed website – but you do. Show potential and current customers some of the things they can accomplish with a professionally built website, such as: Bill payments Subscription options Content management Sales Newsletter registrations These types of features aren’t always available in the DIY options, and many business owners aren’t educated on how they can help their business grow. In the end, it isn’t about what features you can add to the site, so don’t just rattle off a list of options.