Understanding of analytics, SEO/SEM, Google AdWords & Bing Ads, social platforms, PPC and CPM, segmentation, A/B testing, direct response, crowdsourcing, contesting, sponsorships, mobile, email, & viral campaigns based on goals like awareness, acquisition, conversion, retention and more. Directed creative agencies & vendors in new engagement initiatives. Oversaw successful campaigns for AT&T, yellowpages.com, Home Depot, and Clear Channel /iHeartRadio. Digital Toolbelt: copywriting & photoediting for web • CMS • Dreamweaver • digital video • community management • Photoshop • Adobe Omniture • Radian6 • SEO, SEM, metatags, AdWords • Basecamp • Google & Facebook analytics • web research • HTML • CSS • SAS marketing, metrics & social tools (Google’s DFP, Triton, Vitrue, Involver, Mailchimp, Wildfire, Vitrue, Hootsuite, Hipcricket & more) • eblasts, text, & social contesting • Wordpress