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Programming & Development

Web Page Editor & Analytics

Understanding of analytics, SEO/SEM, Google AdWords & Bing Ads, social platforms, PPC and CPM, segmentation, A/B testing, direct response, crowdsourcing, contesting, sponsorships, mobile, email, & viral campaigns based on goals like awareness, acquisition, conversion, retention and more. Directed creative agencies & vendors in new engagement initiatives. Oversaw successful campaigns for AT&T, yellowpages.com, Home Depot, and Clear Channel /iHeartRadio. Digital Toolbelt: copywriting & photoediting for web • CMS • Dreamweaver • digital video • community management • Photoshop • Adobe Omniture • Radian6 • SEO, SEM, metatags, AdWords • Basecamp • Google & Facebook analytics • web research • HTML • CSS • SAS marketing, metrics & social tools (Google’s DFP, Triton, Vitrue, Involver, Mailchimp, Wildfire, Vitrue, Hootsuite, Hipcricket & more) • eblasts, text, & social contesting • Wordpress

About

$20/hr Ongoing

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Understanding of analytics, SEO/SEM, Google AdWords & Bing Ads, social platforms, PPC and CPM, segmentation, A/B testing, direct response, crowdsourcing, contesting, sponsorships, mobile, email, & viral campaigns based on goals like awareness, acquisition, conversion, retention and more. Directed creative agencies & vendors in new engagement initiatives. Oversaw successful campaigns for AT&T, yellowpages.com, Home Depot, and Clear Channel /iHeartRadio. Digital Toolbelt: copywriting & photoediting for web • CMS • Dreamweaver • digital video • community management • Photoshop • Adobe Omniture • Radian6 • SEO, SEM, metatags, AdWords • Basecamp • Google & Facebook analytics • web research • HTML • CSS • SAS marketing, metrics & social tools (Google’s DFP, Triton, Vitrue, Involver, Mailchimp, Wildfire, Vitrue, Hootsuite, Hipcricket & more) • eblasts, text, & social contesting • Wordpress

Skills & Expertise

Adobe DreamweaverAnalyticsBasecampCommunity ManagementCopywritingCSSDigital VideoFacebookFacebook AdsFacebook MarketingHTMLKeyword AdvertisingKeywordsManagementMarketingOmnitureResearchSASSemSEOSocial Media MarketingVideoWordPress

1 Reviews

  • Mahesh_Grossman1 says,

    Lucinda is a terrific writer who goes way beyond the call of duty. You'll be very happy with the product she delivers. I'd recommend you go over the assignment by phone with her as well as in writing to make sure you are both on the same page. But I would definitely hire her again!

    for Holiday Magazine Article on Oct 24, 2014