Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a web site. The purpose is to drive a continual improvement of the online experience of your customers and prospects Which translates into your desired outcomes (online and offline) It includes the following checkups: ? Common issues. ? Site code issues. ? Speed optimization. ? Social Media Status. .? Link analysis. ? Keyword analysis ? Title tag analysis ? Search engine compatibility ? install google analytics. And many more!