I write well-researched and engaging web content. My goal in website content development is to achieve high conversion rates among website visitors. Here is my approach in writing website content: 1. Understand the target online consumer- I conduct thorough research to understand my audience; what information are they looking for (Keywords research). 2. Create valuable/Engaging content- I create value for the time a web visitor spends on a website. As much as possible I make the visitor feel valued by providing helpful information including hyperlinked text (inbound and outbound) to provide further value for the web visitor. 3. I provide meaningful calls to action within the site as early as possible to lead the web visitor down the sale funnel to the desired conversion.