The guru of Services Drafts 98BuckSocial Mastermind of Social Media Marketing Chris Heuwetter, founder of 98 Buck Social, has implemented strategic marketing and public relations programs for an array of clients, in various industries during his years as a professional. Before launching 98 Buck Social, Chris worked for the New York City based PR firm M. Silver Associates, a lifestyle/consumer agency with an office in Fort Lauderdale. Chris handled large-scale accounts in industries that range from travel and education to financial services and non-profit organizations. His work with M. Silver Associates can be demonstrated by his dense portfolio which contains media placements he has secured for clients that range from magazine cover stories, to national Associated Press placements, to local broadcast segments in top regional markets around the country. Chris is extremely tech-savvy and his new media expertise has allowed him to help launch and work on the new media practice of M. Silver Associates, as well as present these services to new potential clients.Prior to working with M. Silver Associates, Chris spent some time with Estrela Marketing, an interactive marketing firm located in Delray Beach learning the “ins and outs” of Web 2.0 PR initiatives, social networking and new media platform development. Through utilization of various Internet marketing techniques, including email marketing, online advertising and Search Engine Optimization, Chris’ tenure at Estrela proved to be an invaluable asset for clients looking to capitalize on “PR 2.0.”Chris also spent some of his career at Cohn & Wolfe – New York City, a public relations powerhouse and subsidiary of Young & Rubicam. At Cohn & Wolfe, Chris worked with very prolific brands such as Ford and Hewlett Packard, mostly on the corporate/technology side. Chris’ early career includes work at Affect Strategies, a trendy NYC high-tech PR and marketing firm, and KCSA, an internationally known investor relations firm, also located in Manhattan.