Digital Marketing SEO PPC Social Media Marketing Content Marketing Email Marketing Lead Generation Conversion Optimization Customer Relationship Management (CRM) Sales Strategy

A digital marketing specialist is a professional who uses digital channels to promote a product or service. They use a variety of tools and techniques, such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing, to reach their target audience.

Digital marketing specialists are responsible for developing and executing digital marketing campaigns. They work with clients to understand their target audience, goals, and budget. They then develop a strategy that uses the right mix of channels and tactics to reach their target audience and achieve their goals.

Digital marketing specialists need to have a strong understanding of digital marketing channels and techniques. They also need to be able to use data to track the performance of their campaigns and make adjustments as needed.

If you're interested in a career in digital marketing, there are a few things you can do to prepare. First, you should develop a strong understanding of digital marketing channels and techniques. You can do this by taking online courses, reading books and articles, and attending industry events. Second, you should build your portfolio of work. This will show potential employers your skills and experience. Finally, you should network with other digital marketing professionals. This will help you learn about new opportunities and make connections that could lead to a job.

Here are some of the duties and responsibilities of a digital marketing specialist:

Develop and execute digital marketing campaigns
Manage social media accounts
Create and optimize website content
Track and analyze marketing data
Report on marketing results
Stay up-to-date on digital marketing trends

Work Terms

30hrs/week