Digital Marketing Director with 10+ years of hands-on experience at Google ADS and marketing related platforms.
Management of multiple website accounts' Google properties such as ADS, Analytics, GTM, Data Studio.
Strategic planning and improvement process to clearly articulate companies' vision, mission, value proposition, brand architecture and positioning.
Gathering and analyses of the metrics at the digital properties (such as multilingual websites, social media accounts and blog) with UX & UI tools, scheduling the improvement plans, selecting, managing, control and leadership of the related teams.
Content research and share management of the multilingual company blogs and leadership to the content editors.
Management of the digital marketing accounts, (Google ADS, Facebook BM, Criteo) leadership of the related business partners and agencies.
Analysis and "hands-on" optimizations on Google ADS, Facebook BM and Linkedin Marketing to improve conversions and real-landing customers for the company.
Administration of all business marketing operations and advertisement campaigns.
Improvement and consultancies for the CRM represantatives.
Development of the campaign landing pages due to tracking and user behavior analyses.
Following the business partner benchmarks and trends on digital marketing and deployment where needed.
Research, development and KPI target management for new market & countries and eventually development of the digital marketing and content plans for them.