I help online stores turn paid traffic into profit. I’ve designed, rebuilt, and managed ad systems that added 6–7 figures in new revenue for growth‑stage brands, and I still manage accounts that keep compounding month after month.
What you get with me:
Shopping & PMax that actually learn. Clean structure, audience signals, asset coverage, and query control via negatives + listing group design.
Feed first. I fix the product feed (titles, attributes, GTINs, variants) so your ads win auctions before we even touch bids.
Numbers that matter. ROAS/MER, contribution margin, LTV payback, new vs. returning splits. Pretty dashboards are cool; profitable decisions are better.
Tight tracking. GA4 + server‑side events + Consent Mode v2. I make sure revenue shows up where it should.
Fast iteration. Weekly tests, crystal‑clear reports, and action items. You’ll always know what we tried, what worked, and what we’re doing next.
Channels & skills:
Google Ads: Shopping, PMax, Search, Brand vs. Non‑Brand separation, RLSA, DSA, Experiments, Scripts.
Measurement: GA4 (certified), Google Tag Manager, server‑side tagging, enhanced conversions.
Meta/Instagram Ads: Prospecting/retargeting that plays nice with Google.
Microsoft (Bing) Ads including Shopping.
Web: Shopify, Magento, BigCommerce, WooCommerce, Volusion, CS‑Cart. HTML/CSS, JavaScript, PHP, MySQL, Web Performance Optimization.
Recent wins:
Shopify fashion brand: From 1.9 → 4.1 blended ROAS in 90 days; revenue up +128% with PMax + Search split and feed overhaul.
B2C electronics: Cut CPA −42% while scaling spend +85%; migrated to GA4 + server‑side and rebuilt Shopping structure.
Home goods: Added $1.4M incremental revenue in 10 months via seasonal PMax asset pipelines and margin‑based bidding.
How I work:
Audit & tracking check. Find the quick wins and leaks.
Fix the feed + structure. Titles, attributes, listing groups, negatives.
Launch/improve campaigns. Test assets, audiences, and bids.
Weekly loops. Report → decide → test. No fluff, just results.
Best fit:
Brands spending $5k–$150k/month on paid media that want consistent, measurable growth. If you’re under that, I can still help with a one‑time build or audit to set you up right.
Certifications:
Google Ads Partner
Google Shopping certified
Google Analytics (GA4) certified
Ready to scale? Send your store URL, monthly ad spend, target ROAS/CPA, and your biggest headache. I’ll reply with the top opportunities I see and the exact next steps.
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