Analytics Expert

A highly skilled and certified professional with 7 years of experience in the field of analytics, web development, and data-driven decision-making. Proficient in a wide range of tools and technologies, I bring a track record of success in optimising online strategies and enhancing user experiences.

Skills and Expertise:

Certified Google Analytics Master:
1. Extensive experience in setting up, configuring, and analyzing data in Google Analytics.
2. Proficient in creating custom reports, dashboards, and tracking goals to derive actionable insights.

Advanced Analytics Tools:
1. Expertise in Mixpanel, Adobe Analytics, and Segment for in-depth user behaviour analysis.
2. Utilize Python and R for data analysis and visualisation to uncover trends and opportunities.

Web Development Skills:
1. Strong foundation in JavaScript, HTML, and CSS for website enhancements and optimisation.
2. Adept at using Google Tag Manager to implement tracking codes and manage tags efficiently.

User Experience Enhancement:
1. Utilize Hotjar and Clarity to gather user feedback and conduct heatmaps and session recordings for UX improvements.
2. Implement Firebase for mobile app analytics and optimisation.

Data Integration:
1. Proficient in integrating data from various sources, ensuring data accuracy and consistency.
2. Leveraging API connections to streamline data flow and reporting.

A/B Testing and Conversion Rate Optimization (CRO):
1. Design and execute A/B tests to optimize conversion funnels and drive ROI.
2. Implement data-driven strategies to improve website and app conversion rates.

Scripting and Automation:
1. Harness Python for scripting and automating routine tasks, enabling data-driven decision-making at scale.

Team Collaboration:
1. Strong communication skills, capable of translating complex data insights into actionable recommendations for cross-functional teams.
2. Collaborate effectively with developers, marketers, and designers to implement data-driven improvements.

Professional Achievements:
1. Google Analytics 4(GA4) certified By Google and Adobe Analytics Expert Business Practitioner certified by Adobe
2. Successfully improved website conversion rates by 25% through data-driven optimisations.
3. Collaborated with cross-functional teams to implement advanced analytics solutions, resulting in a 15% increase in revenue.
4. Developed custom analytics solutions (e.g., datalayerbuilder.in/), reducing data processing time by upto 40%.
5. Conducted training sessions to upskill team members in analytics and data tools.