I am the Growth Expert, focusing on the complete Customer Lifecycle Journey I will enable you to attain your growth goals, by integrating Marketing, Sales, BD & Customer Care operations.
I have 35 years’ experience enabling organizations to grow, scale & open new markets, become the industry go to brand, and improve sales and customer retention. Over the past 9 years he has been in interim/part-time executive roles (Western Digital, Targus, Q-See, ATEN/IOGEAR, Beatshare, etc.) as a change artist to enable organizations to implement modern marketing, demand generation & customer care operations. Barry owned and operated Advantage Plus Marketing Group, Inc. (APMG), executing lead generation marketing programs for key brands (HP, Oracle, Sun, IBM, Cognos, etc.) in the Technology space. Before Advantage Plus Marketing Group he was in key marketing roles at Avnet Computer and was a major account manager with Hewlett-Packard. At Chapman University, I am on the Board of the Leatherby Center for Entrepreneurship. Mentoring & guest lecturing at Chapman, UCI and Cal State Fullerton are my giveback passions. I am an active member of the Orange County, CA Angel investor community.
Experiences provides me with deep expertise in business operations, program management, go to market, product commercialization, demand & lead generation, funnel management, digital marketing, customer care & retention, community building, and sales, marketing & customer care automation.
I am considered a marketing, sales and customer care technology expert. He has implemented Eloqua, Pardot, Marketo, Right Now, Salesforce.com, Oracle Sales & Marketing Cloud as well as Oracle Social Marketing cloud.
Work Terms
Retainer, Hourly, and Project-based compensation are my normal terms. I am open to base compensation plus performance in the right situation.
On-site, work from home or a combination are all fine situations for me.
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