Social Media Marketing & Strategy Specialist (Facebook, Instagram, TikTok & LinkedIn)
I am a results-driven Social Media Manager & Paid Ads Specialist with 5+ years of hands-on experience helping brands increase visibility, engagement, and revenue across digital platforms. I have worked with startups, ecommerce brands, service businesses, and international clients, delivering data-driven marketing strategies that convert traffic into measurable business growth.
My core expertise lies in Social Media Management, Paid Advertising, and Performance Marketing, with strong command over Instagram, Facebook, TikTok, LinkedIn, and Google Ads. I specialize in building full-funnel marketing systems from audience research and content planning to paid ad optimization, analytics, and conversion scaling.
I bring a strong balance of creative execution and analytical decision-making, backed by extensive professional certifications from IBM, Google, Meta, Northwestern University, and Coursera. My approach is structured, research-based, and ROI-focused.
What I Do Best:
• Social Media Strategy & Management
• Meta (Facebook & Instagram) Ads & TikTok Ads
• Google Ads (Display & E-commerce)
• Content Planning, Creation & Optimization
• Campaign Tracking, A/B Testing & Analytics
• Lead Generation & Conversion Optimization
• Growth Hacking & Performance Measurement
Professional Experience:
• Social Media Manager & Paid Ads Specialist (Freelance | Upwork) - Managing Meta, TikTok, and Google Ads campaigns, content calendars, analytics, and community growth for global clients
• Marketing Specialist - Executing digital campaigns, lead generation, and brand marketing strategies
• Sales Manager - Aligning sales strategy with marketing insights and customer data
• Social Media Marketing Specialist - Scaling engagement, reach, and brand presence
Certifications & Training Highlights:
• IBM Digital Marketing & Growth Hacking Professional Certificate
• Google Digital Marketing & E-commerce Professional Certificate
• Meta Advertising & Social Media Management Certifications
• Social Media Marketing Specialization - Northwestern University
• TikTok Marketing Specialization
• SEO & Content Marketing - IBM
• Google Analytics & Google Ads Display Certification
I combine strategy, analytics, and execution to deliver campaigns that are scalable, efficient, and aligned with business objectives. I value clear communication, continuous learning, and measurable outcomes in every project I work on.
Let’s connect if you’re looking to grow your brand through smart social media strategies and performance-driven advertising.
Work Terms
Available for short-term and long-term projects
Typical response time within 12–24 hours on business days
Scope and milestones agreed before starting
Revisions included as per agreed scope
Client information kept confidential