Chuck Casto

Sudbury, Massachusetts, United States    Website

Yearly Stats: $0 Earned |

The guru of

Services




Chuck Casto

Success-Driven PR, Marketing, Social Media & Editing Pro -- Often My Content Propels Sales, Traffic & B2B and B2C Engagement

I have more than two decades of marketing/corporate communications experience with both well-established and emerging brands. A versatile executive, I have a strong record of achievement in-house, at top agencies, and at my own firm, helping B2B and B2C clients to promote their brands and increase sales.

I have developed award-winning, integrated marketing efforts, that often include an efficient mix of earned, owned, shared and paid media, yielding major sales and traffic increases. As an example, a six-page national feature led to $1.2 million in incremental sales, 2,500 social posts, an 80% jump in e-mail signups, and site traffic volume that broke a 10-year record -- all in one day.

Often I'm seen as a "real shot in the arm" for a team, a division or an entire company, bringing a positive outlook, a collaborative approach, and a realistic action plan to any situation. A popular mentor, I enjoy teaching anyone the finer points of digital marketing/PR. I often act as a company spokesperson, as well as a content marketing leader.

My categories of expertise range from e-commerce/retail, tech, CPG, home goods and real estate to B2B, food, healthcare, education, and financial services. Past and present clients include: Harley-Davidson, Bank of America, Lansinoh, Wayfair, Haagen-Dazs, Wendy's, Brown U., Robeks, McDonald's, Miller, Nestle Purina, Novartis, The Walter Payton Liver Center, Westchester Health, Ill. College of Optometry, Nutrisystem, VW/Audi, GourmetGiftBaskets.com, Fly4.me, BooksTime and others. I create purchase preference, awareness, engagement, and sales for brands amid an ever-changing marketplace.

I generate attention-driving concepts, as well as strategic branding, product launches or revitalizations, global media relations campaigns, social media programs, SEO, speech writing, leadership, event marketing, research, and issues management.

Beyond my professional work, I currently serve on the Board of Directors for the Brown University Club.

Work Terms

I work for a wide variety of clients, often on an ongoing basis -- not just for months, but for years. All pricing is based on each client's needs, budget and potential.