A talented Digital Marketer climbing fresh out of the high spend Facebook Pay Per Click trenches on a humble mission to help small businesses grow with digital marketing strategies
We all start our marketing journey somewhere. For me, it was in Sydney as a digital marketing consultant. It was the typical, fake it until you make it scenario.
I hired an awesome marketer to teach me everything he knows and soaked up as much information online as possible. Then I discovered Jeff Walkers Product Launch Formula. This was back in 2010.
It was really expensive and I remember not having enough money to buy the course. Luckily and with a bit of hustle, I managed to persuade what became a huge client to buy it for me.
This client owned Nude By Nature and many other Australian brands. He hadn't been running it very long and ended up selling it for $42M after I had moved on. I helped him run all his first Digital Marketing campaigns and even produced several Television Commercials.
Peter Nicholas was an awesome old school marketer and still one of the best direct response copywriters I have met, and I've met a few. He took me under his wing and mentored me for over 2 years.
And like all good students, I absorbed as much knowledge as I could and started my own skin care company SKN Complex. I ran that very successfully for 6 years doing all the digital marketing myself.