Web Developer, Shopify Store Developer
I began my professional journey as a Web Designer at F3 Ecommerce Consultancy LLP, where I discovered my passion for building digital experiences that not only look great but work seamlessly. At F3, I crafted visually engaging, user-centric websites for diverse e-commerce brands. My focus extended beyond aesthetics — it was about understanding how design influences behavior, conversion, and trust. Over time, I realized that design isn’t just art; it’s a balance of strategy, psychology, and functionality.
Working on multiple Shopify-based stores sparked my curiosity about the technical side of development — how design connects with backend logic, how APIs automate processes, and how seamless integrations enhance brand presence. This curiosity led me to upskill and evolve from a front-end designer into a Full Stack Developer, capable of bridging the gap between design and engineering.
As I transitioned into full-stack development, I explored a new kind of creativity — solving real problems with code. I began working with technologies like React.js, Node.js, Express, Liquid, and REST APIs, along with tools such as Shopify Hydrogen for headless storefronts. My projects ranged from custom Shopify themes and advanced checkout experiences to dynamic web applications. I learned to build systems that were visually impressive, scalable, and optimized for both performance and SEO.
Over time, I became deeply involved in the Shopify ecosystem — developing custom apps, enhancing storefront UX, implementing metafield logic, and integrating third-party services. Collaborating closely with clients helped me translate their business goals into functional, conversion-driven solutions. This fusion of design and technical expertise gave me a unique advantage as a Shopify and Full Stack Developer.
Today, I’m part of Rootsyntax Technologies, where I help build innovative digital products and e-commerce solutions. Working alongside a talented team of developers and designers, I focus on improving site architecture, speed, and usability, integrating APIs, and creating tailored functionality that enhances user experience. My goal is always to deliver impactful digital experiences that combine beauty, performance, and purpose.
Every project I take on is an opportunity to innovate — whether optimizing conversions, developing a custom Shopify app, or crafting an interface that tells a brand’s story in a memorable way. My career has been a continuous journey of learning, growth, and evolution — from design thinking to full-stack problem-solving.
Looking ahead, I aim to keep pushing creative and technical boundaries, using my cross-functional skills to build smarter, faster, and more engaging web experiences that connect brands with people in meaningful ways.