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  • Startup Marketing
  • Startup Consulting
  • Video
  • Analysis
  • Basic
  • Business Model Development
  • Business Models
  • Design
  • Internet Business
  • Marketing
  • Marketing Strategy
  • Proposition Design
  • SEO
  • Social Media Outreach
  • Viral Marketing

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  • Business Model Canvas

    $60/hr Starting at $25 Ongoing

    Dedicated Resource

    I use Alexander Osterwalders business model to help you understand your business or business idea. It can be an initial simple sketch, a comparison of multiple business model options or a deep analysis...

    AnalysisBusiness Model DevelopmentBusiness ModelsMarketingSEO
  • Value Proposition Design

    $60/hr Starting at $50 Ongoing

    Dedicated Resource

    I an help you design value propositions from first principles or examine and analyse your existing VPO to see what can be done better. My preferred tool is the Value Proposition Canvas by Alexander Osterwalder...

    BasicDesignInternet BusinessMarketingMarketing Strategy


Experienced Entrepreneur helping startups to Grow

There's a picture of jungle as my background image because I spend a lot of time finding my way through the trackless jungle of Malaysia.

It's also a good metaphor of the problems I solve for startups. You are at A and you need to get to B. There isn't a map, you're not sure of your audience, the product may need to be changed....

So drawing on 15 years of experience in startups (and an MBA) I work on finding the best route for your business. Sure you can do a full frontal assault with lots of paid media - but the jungle doesn't look so good when we've finished. Nor does your war chest and you runway is a LOT shorter if it didn't work.

I look for ways to get past the problems, to leverage other people, their networks and their idea so that we can reach the top and go wow!

I'm English. I did a philosophy degree and then spent a decade or so designing control systems before spending another 15 years involved in startups - both as an intrapreneur at large companies and as a solo entrepreneur or as part of teams and most recently as a social entrepreneur as well

I've done most roles in a startup and so I can bring a vast amount of experience to any team

Work Terms

I'm in SE Asia so I work around most time zones. I don't work weekends