From AB/Inbev to Avatars: Managing Google Ads Spend Strategically, Not Just Spent. Global Scale, Local Results, Mastering Google Ads for Seven-Figure Success.

From Global Stages to Strategic Campaigns
My professional story has been shaped by managing enormous budgets and achieving major wins for household names. Most recently, I've spent time operating in the demanding world of live entertainment, working almost full-time on a seven-figure Google account for a massive ticket seller in the US and Europe. I've been the driving force behind the success of campaigns for blockbuster musical shows like Harry Potter, Hans Zimmer, Lord of the Rings, and Avatar. This role required absolute mastery of the entire Google ecosystem: Search, Performance Max (PMax), Shopping, Display, and Instream. When you're dealing with accounts of that size and scale, every decision is high-leverage, and my focus is always on strategic growth, not just spending.

Before the big stages, I cut my teeth on precision marketing. I created seasonal Search and Display campaigns for a major insurance company, Europ Assistance, specifically targeting the ski season with a focused $15−20k budget. I also had the pleasure of working with the global brewing giant AB/Inbev, where I honed my skill for crafting ad copy that truly connects and converts. These diverse experiences taught me that whether the budget is large or focused, the secret to success is always the same: precision, strategy, and compelling messaging.

My Values and Approach
My personal and professional philosophy is built on Transparency and Relentless Optimisation. In an industry often clouded by jargon, I believe in clear communication and showing clients exactly how their money is driving their business forward. I treat every campaign budget as if it were my own, constantly testing and tweaking to find the next marginal gain.

Beyond the Metrics
When I'm not deep diving into bid strategies and audience segments, I fuel my creativity in a couple of unexpected ways. I'm an avid fan of architecture and design, which perhaps explains my appreciation for structured, well-built campaigns. There’s a beautiful symmetry in designing a robust campaign structure, much like designing a functional building. I also enjoy the challenge of cooking complex new recipes—it requires following a precise plan, adapting on the fly when things go wrong (a frequent occurrence in both cooking and PMax!), and the payoff is always tangible and rewarding. This mix of structured creativity keeps my mind sharp and ready to tackle any digital marketing challenge.

If you're looking for a Google Ads Manager who brings seven-figure experience, strategic clarity, and a passion for relentless optimization, let's talk about scaling your business.