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Skills

  • Blog Writing
  • Blogging
  • Content Marketing
  • Copywriting
  • Designing Marketing Collateral
  • Email Marketing
  • Marketing
  • Marketing Strategy
  • Online Content
  • Sales
  • Social Media Marketing
  • Writing
  • Benefits
  • Brand Positioning Strategies
  • Content Strategy

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Services

  • Marketing Strategy & Project Management

    $50/hr Starting at $250 Ongoing

    Dedicated Resource

    We help small businesses and lean teams create and execute effective marketing strategies. Our specialities include marketing strategy development, content marketing, and sales enablement. We have experience...

    BloggingBrand Positioning StrategiesContent MarketingCopywritingDesigning Marketing Collateral
  • Content Marketing

    $25/hr Starting at $250 Ongoing

    Dedicated Resource

    We turn your great ideas into great stories that inspire action. Our value-driven approach to content helps turn prospects into customers and customers in advocates. Services include: - Content marketing...

    Blog WritingBloggingContent MarketingContent StrategyCopywriting
  • Sales Enablement

    $45/hr Starting at $250 Ongoing

    Dedicated Resource

    Differentiation is key to closing customers. We link data with emotion to create powerful sales tools that clearly define user benefits and competitive differentiators. Services include: - Sales collateral...

    BenefitsDesigning Marketing CollateralInternet LeadsLead GenerationSales
  • Online Content & Blog Writing

    $25/hr Starting at $25 Ongoing

    Dedicated Resource

    From website content and blog posts to ebooks and white papers, we can help you create engaging and persuasive content for the web.

    Blog WritingOnline ContentWebsite ContentWriting

About

We partner with small businesses and lean teams to build awareness, enhance client engagement, and retain and grow their customer bases though personalized marketing programs.

We help lean businesses develop and implement effective marketing
strategies that deliver results. With more than 10 years of experience in business-to-business marketing, our specialities lie in marketing strategy development and execution, content marketing, and sales enablement.

Our approach starts with your customer. We learn as much as we can about your users, your business, and your solution to develop a compelling customer-centric strategy. Then, we weave a unique narrative to position your brand as the enabler in the customer’s journey and determine the most impactful way to communicate it.

Farrand Sierra was founded by Callie Hodge, an experienced marketing executive with more than 10 years experience in business-to-business and technology marketing. Her passion lies in helping businesses distill complex ideas into relatable, strategic narratives that evoke emotions, influence perceptions, and ultimately inspire action.

For more information, visit www.farrandsierra.com or find us on Twitter at @farrand_sierra.

Founded: 2016

Meet the Team

  • Callie

    Callie

    Hodge