SEO for the algorithm. Ads for the auction. Pages for the person who actually clicks
The differentiator: I have a frontend development background, so when an audit says 'this page's LCP is killing conversions,' I can fix the page myself instead of waiting on a dev queue. Strategy and execution live in the same hands.
I've run this playbook for e-commerce and D2C brands, focused on one thing — moving the number that actually matters to the business, whether that's revenue, leads, or CAC."
Work Terms
Mon–Fri, async-first communication (WhatsApp/email), weekly performance review call. 50% upfront for new projects, monthly billing for retainers. SEO audits/strategy docs delivered in 3–5 business days; ad account audits in 2–3.