I specialize in providing design solutions on projects for the Consumer Packaged Goods industry.This includes branding, package design, sales materials, P.O.S. and in-store displays.

A brand’s single most important communication is it’s packaging. When done correctly, not only does it strengthen a brand’s marketplace position, it also reflects the brand’s image to effectively reach the desired audience.

My approach to package design is to understand the products target audience, brand positioning, competitors, product merchandising and translate these conditions into an effective packaging that sells.

Having spend over seven years as an in-house art director at Frito-Lay, five years as creative director for a local design agency group and over 15 years directing my own design group and photo studio, I’ve gained a special insight to the marketing & sales strategies behind the development of brands in the CPG category. My clients and I have found this to be a valuable tool for the design of packaging and sales/marketing materials required to support their brands.

My services include:

Integrated Marketing Materials
A with a broad base of design experience from initial packaging development to on-going product support I am are able to offer my clients totally integrated sales and marketing materials. Not only does this reinforce product image consistency from packaging to promotion, it is a cost effective means for getting the most out of your marketing budget.

Product Photography & Illustration
Product photography and/or dimensional packaging illustrations are provided as an in-house service. Not only does this insure a smooth workflow on projects it also helps reduce overall costs.

Work Terms

I work normal hours (Central) and weekends if necessary to meet project deadlines. Projects are billed upon completion of project phases and balance due prior to releasing final file for production.