Label Designers

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The recent years have witnessed increasing importance in the packaging and labeling of products. The foremost interaction that a consumer has with a product is through its packaging and labeling. This has led to a growing demand for label designers. A label designer is a professional who designs brand labels. Label design is an integral part of the product and merchandise industry.

What Label Designers Do?

A label designer is usually an artist who thoroughly studies the product and understands what it is about. A label includes the name of the brand, a symbol and some necessary information about the brand. For example, in the case of food products, a label must include the list of ingredients and other mandatory information. Label designers draft rough sketches of the brand and present them to the client. The client usually shortlists from the given designs after which the label designer presents a final cut of the approved design. Once the final cut is approved, the label designer coordinates with the technical team to create a prototype of the label to check how it turns out in reality. After making minor design changes and adjustments, the label design is sent for production.

A label designer may choose the kind of label that is needed depending on the brand. It could be a durable or weatherproof label, loop lock label, peel and reveal label or a transparent label.

Label designing is also undertaken by graphic designers. These are artists who design digital images to communicate a specific purpose or idea to the target audience. They design original pieces of digital images like company logos, invites, social media posts, promotional campaigns and websites among others.

Label designers are seen in the textile and fashion industry, though their area of expertise isn’t restricted to it. They are popularly used in packaging and merchandising and branding of products.

If you wish to hire online label designers, make sure your freelancer can:

  • Design eye-catching, original labels

  • Coordinate with production teams for manufacturing of labels

  • Ensure the label design is accurately represented in the manufactured label

  • Trademark the label and file it for intellectual property

Qualifications of a Label Designer

It is ideal that your freelancer has the following skills:

  • Originality of thought

  • Familiarity with designing software such as Illustrator, Photoshop, Corel Draw

  • Original and yet creative  in thought

  • Willingness to produce different options for the same label

When looking for online label designers, make sure to have a look at their portfolio to evaluate whether their work meets your requirements. There are a number of freelance label design service providers available on Guru – the best website to hire freelancers.

Benefits of Freelance Label Designers

Hire a label designer for your business and get your work done:

  • They have the necessary expertise and skills to provide their client with original and creative ideas.

  • They coordinate with the printing department and ensure that correct information is printed on labels.

  • Freelance label design service also includes designing the packaging of a product.

  • It is more economical to hire freelance label designers than someone full-time.

Guru Tip:

Before you hire a Freelancer online on Guru, see their All-Time Transaction Data to get a better understanding of their credibility, performance, and suitability for your job. All-time transaction data along with information on services and portfolio showcased by the Freelancer helps Employers make the right hiring decision on Guru. 

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