I am a world traveller, a serial entrepreneur, an adventure junkie and a sharing economy devotee who also happens to be an incredible marketing manager!
I am happily lost intercontinental baggage, strategically found on the conveyor belt of creativity. I have 6 solid years of experience in designing, marketing, launching and curating brands in a start-up environment. With a multitude of brand-centric roles played across 3 continents, backed by an entrepreneurial spirit and a creative flair, I have a strong multicultural sense of planning and executing marketing campaigns. If I am not multitasking then I am bored! Self-taught design and business-development skills have made marketing strategy my forte. I enjoy working in environments that encourage creativity, innovation and experimentation.
I am good at:
- Social interaction and networking
- Fostering innovative business ideas
- Identifying key revenue streams/models and developing revenue generation
strategies
- Coming up with captivating brand stories
- Creatively launching brands and products
- Crafting innovational marketing plans and using unconventional advertising
tactics
- Matching and integrating relevant technology platforms to businesses
- Social media management
- Product design, sourcing and distribution
I have acquired the following core competencies through my work experience in Retail Brand Management over the last 6 years:
Merchandising and Retail:
- Creation & Analysis of Purchase Budget (OTB), Sales Plan and Forecast
- Creation & Analysis of studies for new stores
- Creation of Line Sheets
- Creation of Business Plans
- Creation of Brand Training Materials
- Creation of Pricing and Competitor's Analysis
- Creation of Visual Merchandising Guidelines
- Development of retail spreadsheets
- Product Sourcing and Development
- Market Research
Brand Marketing:
- Creation of Social Media Promotions (FB, Instagram)
- Product Captions and Description for Online and Print
- Creation of Article and Product Write-Ups
- Creation of Press Release
- Conceptualization and Implementation of Events, Promotions, Marketing Plan
Work Terms
I work round the clock as I have clients all over the world. Send me a message and we can discuss your project and ideas on Skype or over the phone!
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