Sr. Product & UX Designer | Research, Design & Strategy
Sr. Product Designer & Researcher (10+ yrs) for global leaders like Turkish Airlines, Adidas, and Visa. I specialize in high-impact UX for E-commerce, Finance, Travel, and HealthTech, uncovering usability gaps, improving decision-making, and aligning product experience with business outcomes.
I integrate principles of cognitive psychology and neuroscience to optimize digital interfaces. By understanding sensory processing and cognitive load, I design products that align with how the human brain actually perceives information.