Helping businesses streamline sales, automate workflows, and unlock growth with smart CRM systems and strategy—turning tech chaos into organized, revenue-generating clarity.

About Me
Hi, I’m Irene — a CRM and Sales Enablement Expert with a passion for helping businesses grow smarter, faster, and more efficiently through technology. I bring years of hands-on experience designing and managing CRM systems, optimizing sales workflows, and enabling revenue teams to operate with greater clarity and confidence.

I specialize in HubSpot and Salesforce, with deep expertise in configuring platforms to match your unique business processes. Whether you’re a startup trying to convert leads into paying customers or a scaling business aiming to automate your sales cycle, I offer the strategy, systems, and support to make it happen.

My Core Strengths
I’m not just a CRM techie—I understand the full sales cycle and how to integrate CRM tools to support each phase. My background spans sales operations, digital transformation, and business process optimization. I bridge the gap between strategy and execution by aligning tools with revenue goals.

Here’s what I bring to the table:

CRM Strategy & Management – Full implementation, clean-up, or optimization of CRM platforms. I build scalable pipelines, structure lifecycle stages, and configure workflows that drive results.
Workflow Automation – Streamline your operations with powerful automations that save time and eliminate manual errors.
Sales Enablement – Equip your sales team with tools, templates, and data visibility to convert leads more effectively.
Lead Management & Segmentation – Design lead capture and qualification systems that feed your pipeline with ready-to-convert prospects.
Reporting & Dashboards – Make better business decisions with clean, visual dashboards that track performance in real time.
Training & Documentation – Empower your team with the resources they need to fully adopt and utilize your CRM.

Industries I Support
I’ve worked with clients across industries including:
Tech & SaaS Startups
Health & Wellness Providers
HR & Recruiting Firms
eCommerce Brands
Professional Services

What they all have in common is a need to get organized, automate intelligently, and generate more revenue without burning out their teams.

What It’s Like to Work With Me
I’m strategic, reliable, and people-focused. I take the time to understand your business goals and align CRM implementation with real results—not just technical setup. I prioritize clarity, collaboration, and execution, so whether you're building from scratch or untangling a messy system, you’ll get a streamlined solution that actually works.

Let’s Build Your Sales Engine
If you’re ready to stop duct-taping together tools and start running a revenue-generating CRM system that supports your team’s success, I’d love to collaborate. Together, we’ll make your systems seamless, your pipeline predictable, and your growth sustainable.