Jennifer H Smith

Hillcrest, KwaZulu-Natal, South Africa    Website

Yearly Stats: $0 Earned |

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Jennifer H Smith

We believe in impassioned marketing through the value chain. Co-creating business, marketing and brand strategies for sustainable growth based on consumer insights generated from research.

Jennifer Smith, founder of Marketing Matters, is a passionate marketer with over 30 years business experience, 28 of which were spent in sales and marketing. She has worked as a product and brand manager for leading brand companies like L’Oreal, Unilever and Tiger Brands. Her knowledge of the value chain was enhanced by spending time at Unifoods in Procurement and as Category Manager for Juice and Wine at Tetra Pak.

As National Market Manager for the South African Sugar Association (SASA), she honed her skills as a marketing/business strategist. She has researched and implemented a number of generic marketing campaigns. Conducting extensive consumer research and consumer segmentation projects and creating effective communication strategies to market the benefits of table sugar to consumers. Jennifer was also responsible for the R250m industrial rebate budget, for which she created strategies designed to deliver maximum benefit to the sugar industry stakeholders.

In May 2007 Jennifer started Marketing Matters. She has since worked with companies like Tiger Brands, Tetra Pak, Talbot & Talbot, The South African Fruit and Vegetable Canner’s Association, Lesotho Milling, Lesotho Sugar Packers, Amasiko Tourism and Training Services, Arbour Village, Matrix 121, Omega Conferences, SA Halaal, Services SETA, Sunshine Sugar, Taylor and Finlay, Talbot & Talbot, Kukhula Care, Kagiso Interactive, SiVest Engineering and Eaglefin Finance (partnering with Booker Tate). Other customers include The EThekwini Maritime Cluster, Syavaya Shuttle and Chauffeur/ Travel and Tours, Style Collections, Rubber Engineering, Alternative Retail Product Pty Ltd, and a number of other companies across a variety of industries. Her recent work includes Chillisoft Software solutions for which she conducted B2B market research, wrote the marketing strategy for their new training company and consulted on the brand architecture that would best suit the overall business strategy.

Founded: 2007

Work Terms

Hours of operation are based on the needs of the customer. Payment is based on the terms of the particular project. Projects are costed in detail and payment of 40% upfront is expected before work commences. Thereafter billing is monthly or at the end of the project when the final deliverables have been approved by the client. Long term projects will be billed monthly based on daily or hourly rates and detailed approved invoices. Excess hours that fall outside the scope of the project will be discussed as they occur and agreement reached in terms of payment.

With tools such as Skype for Business, Personal Skype, Face time and Zoom, we prefer to have face to face consults in the beginning. Thereafter email correspondence is very workable. Short messaging using Telegram or Whatsapp is also practical.