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  • Analytics
  • Business Planning
  • Case Studies
  • Competition Research
  • Competitive Analysis
  • Competitive Assessment
  • Competitive Differentiation
  • Competitive Insight
  • Competitive Intelligence
  • Competitive Landscape
  • Competitive Strategies
  • Competitor Intelligence
  • Consultant
  • Customer Segmentation Strategy
  • Demand Analysis

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  • Market Demand Forecasting Models

    $5/hr Starting at $25 Ongoing

    Dedicated Resource

    Market opportunity analysis is a necessary component of your business plan for assessing specific target markets, setting sales goals, and reaching your market potential. I will work with you to establish...

    Business PlanningCustomer Segmentation StrategyDemand AnalysisDemand ForecastingDemand Management
  • Competitive Intelligence and Positioning

    $5/hr Starting at $25 Ongoing

    Dedicated Resource

    You must continuously improve your competitive positioning using competitive intelligence. I can help by assessing the service, software, and/or information product offerings of competing consulting,...

    Competition ResearchCompetitive AnalysisCompetitive AssessmentCompetitive DifferentiationCompetitive Insight
  • Marketing Case Studies and White Papers

    $5/hr Starting at $25 Ongoing

    Dedicated Resource

    Increase your prospect's comfort and confidence in your solutions by highlighting the experiences of their peers and industry trends. My marketing support services include researching and authoring case...

    AnalyticsCase Studiese-BooksMarketingMarketing Support


A market researcher, industry analyst, and consultant who advocates deliberative analysis at the speed of today's business decision making.

John Farrell is a market research analyst, consultant, economist, and proponent of advancing technology-supported management proficiency. John’s professional objective is to help advance the tools and management practices that nudge business decision making closer to the ideals of rational market models that can improve business success.

John studied economics and political science at the University of Pennsylvania, establishing an interest in behavioral economics to uncover the cognitive biases and power influencers that can alter traditional market models and expected outcomes. While working as an economist and a market research consultant, he completed his MBA at Babson College where he discovered the success of many business leaders and entrepreneurs often is predicated on just enough naiveté and insanity to negate the immobilizing concerns that can often accompany rational analysis.

His early work experience included managing custom market research engagements and market models associated with IDC’s renowned Worldwide Black Book which accounts for total global market demand spending on all services, software, and hardware associated with information technology. He also took on and quickly grew the custom research consulting practice focused on IT and management consulting services markets as IDC’s Vice President of Services Industry Consulting.

John has worked with research firms such as Kennedy Information and TBR, was a member of IBM's market intelligence team, and has consulted with and managed research projects for hundreds of clients ranging from startups, small businesses, and government agencies to the largest technology companies and management consulting firms across the globe.

John takes on the challenges of investigating customer needs and competitive positioning for software vendors, high tech manufacturers, and business consultants. Contact him to tackle your market opportunity, competitive positioning, and offering research and analysis needs.

Work Terms

You can contact John any time by email at or call him 8AM to 6PM ET on weekdays at (508) 887-0043.

A free consultation is preferred to discuss project needs and initial recommendation before a proposal is finalized.

Quotes are provided on a project basis with payment terms typically set as 50% to initiate a project and 50% at completion.