With 25 years experience in the creation, implementation and ongoing management of sales and marketing organisations covering international and domestic markets in both B2B and B2C contexts I have developed a rich set of strategic and operational management capabilities which allow me to quickly assimilate market opportunities and and match them to organisations resources to define optimum routes to market and organisational structures.

I am interested in what companies offer to their target markets and how the marketing and sales strategies should be crafted to best present a customer centric offering to the market and how to deliver value to the customer through an effective, aligned and well managed sales team.

My particular passions are strategic alignment across all aspects of the marketing mix to ensure consistent messaging and a strong customer experience coupled with lightweight but effective sales operations which support the sales team without swamping it in admin, whllst still ensuring sufficient performance insight to allow management to do its job.

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I have extensive experience in creating and deploying systems and processes which allow the management of sales teams and funnels across diverse geographical markets and in ensuring that there is real-time, relevant, accurate forecasting and reporting that is aligned to the needs of the business and its objectives.