How can you market if you don't know what your message is and what your customers need?
Over the last 10 years, I've worked in management, sales, business development, SEO, advertising, content strategy, production, web development and photography. I launched PreFocus at the end of 2016 due to the disconnect between businesses and "marketers." Consumers aren't falling for the cheesy tag-lines and halfway efforts anymore.
I'm passionate about helping businesses uncover their why, what, how, and who so we can determine where to position them. Brand development (or understanding) is a big step in my process as a majority of marketing efforts are wasteful. If you're not developing a strategy on the front end - even if it costs a little extra - then you're leaving money on the table. Creating purposeful messaging with relevant copy and media enhances performance while conveying appeal. Investing in first impressions creates trust, improves conversion rates and drives loyalty.
I tell people all the time, I'm not here to drive views, likes, shares and other popularity methods. I'm in the business of creating memories that drive down the costs of my clients. PreFocus with me..
Work Terms
I don't have a lot of preferences when it comes to freelance opportunities. I enjoy getting to know the business and what works for them so we can formulate a plan that's cohesive and seamless.
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