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Skills

  • Brand Strategy
  • Communication Skills
  • Crisis Communications
  • Crisis Communications Training
  • Cultural Management
  • Image Design
  • Media Relations
  • Planning
  • Public Relations Industry
  • Regulatory Operations
  • Reputation Management
  • Strategic Communication

Services

  • Strategic Communications

    $200/hr Starting at $1K Ongoing

    Dedicated Resource

    I play a crucial role in helping organizations effectively communicate their messages, enhance their public image, and achieve their overall goals. The primary focus is on developing and implementing...

    Brand StrategyCommunication SkillsCrisis CommunicationsCrisis Communications TrainingCultural Management

About

As a seasoned strategic communications consultant and attorney with 20 years of experience, I play a vital role in helping your organization build and maintain a positive public image.

I closely engage with your organization's leadership to comprehend the mission, vision, and goals, ensuring seamless alignment of communication strategies with broader organizational objectives.

Audience Analysis:
I specialize in identifying and analyzing target audiences, delving into their needs, interests, and communication preferences. This enables precise tailoring of messages, resonating effectively with specific stakeholder groups.

Message Development:
My expertise lies in crafting clear, consistent, and compelling messages that convey key information and resonate profoundly with the target audience. Ensuring alignment with organizational values and goals remains a constant focus.

Media Relations:
Guiding organizations on building and maintaining relationships with media entities is a crucial aspect of my skill set. I provide strategic counsel to spokespersons, aiding effective management of media inquiries to uphold a positive public image.

Crisis Communication:
Specializing in crisis communication, I develop plans and strategies to manage and mitigate reputational risks. During challenging times, my guidance is instrumental in protecting the organization's image and reputation.

Risk Mitigation:
Leveraging my legal background, I offer strategic counsel in situations where legal considerations intersect with communication. This is particularly vital during crisis management or when handling sensitive public issues.

Digital Communication:
I harness various digital platforms for communication, including social media, websites, and e-mail campaigns. Diligent monitoring of online conversations ensures effective management of the organization's online reputation.

Traditional Media:
Guiding organizations in utilizing traditional media channels is an integral part of my skill set. Whether it's television, radio, outdoor advertising, or print publications, I develop strategies that effectively reach diverse audiences while considering the unique characteristics of each medium.

Internal Communication:
Facilitating effective communication within the organization is a priority. I ensure that employees are well-informed and engaged, contributing to the maintenance of a positive internal culture through well-established communication channels.

Strategic Planning:
Long-term communication plans are a cornerstone of my approach. Meticulously developed, these plans align with the organization's strategic objectives. Continuous evaluation and adjustment based on feedback and changing circumstances ensure ongoing success.

Measurement and Evaluation:
Establishing key performance indicators (KPIs) is integral to my strategy. I analyze data and feedback to assess the impact of communication strategies, making necessary adjustments for continual improvement.

Education:
My educational background includes a JD from the USC School of Law and a BA from UCLA, providing a foundation for navigating the intersection of legal considerations and communications.

Work Terms

Flexible.