Certified AdWords Professional. Certified in Microsoft Excel. Highly experienced in Google Analytics, Adobe Omniture, MediaPlex, and Workamajig systems.
I am a determined worker with dedication and passion. My experience is deeply rooted in building strategic digital marketing campaigns that translate into actionable tactics and successful results. With client experience including the Arizona Office of Tourism, Leslie’s Pool Supplies, and Zumiez, I have successfully managed multi-million dollar advertising campaigns, generating return on ad spend of nearly 800% for some clients. In addition to my national brand experience, I previously worked at Yodle as a Search Marketing Consultant, where I was responsible for managing a book of business that included more than 220 small businesses across the nation. Given that the budgets for these clients were very limited, it was critical for me to utilize every dollar spent in the most effective way possible.
Although I am an experienced marketer, I have a sincere passion for learning; given that the online space is ever-changing, my current role requires me to stay up-to-date on industry trends and discover new channels in which our clients can get in front of their target audience. I appreciate this need because through this research, I am able to derive integrated marketing strategies that typically include components such as online display, paid search, video, mobile, and social advertising. Most often, these campaigns are direct response and require a heavy focus on lead generation and qualification, with the primary measurement of success being conversion rate. Through in-depth analysis and the utilization of analytics tools, I find that I enjoy telling the “story” of the data and presenting insights that extend beyond the numbers to illustrate success.
Work Terms
Preferred communication: email (lauren.a.rosales@gmail.com)