Branding from the inside out
I'm currently on a 10+-year winning streak of effective marketing strategy for 20+ brands ranging across the consumer packaged goods industry (Clorox, Fresh Step Cat Litter, Sweat Leaf Tea), the fast-paced high tech hardware and software industries (Dell, AMD, RelayRides), and non-profit and education sectors. I have the proven ability to create marketing strategy and integrate conventional and emerging marketing communications vehicles (both online and offline) to deliver consistent brand messaging, positioning, segmentation, and targeting; resulting in driving more customers through the sales funnel.
I am also recognized for galvanizing cross-functional teams through instilling clarity and motivation around goals and by implementing processes to gain efficiencies and organization. I possess fluid interpersonal, written, and verbal communication skills, including storytelling and am adept at articulating big picture and highly complex concepts through constructing coherence across apparently fragmented ideation.
Work Terms
I work in Pacific time, and I will do my best to accommodate the times that you will need me to work on your requests.