Connecting companies with a target audience using creative and effective marketing strategies.

View my online portfolio at: https://lindseydempsey.carbonmade.com
View my website at: www.elitemarketsavvy.com
Read my Yelp reviews: www.lindseyf.yelp.com
Follow me on Instagram: lindsey_phx
Follower me on my new Twitter handle: @phxlocalinds

I have an undergraduate degree from University of Arizona and a Masters in Business Administration and Marketing from University of Phoenix. I joined Yelp in 2010 as the head of Marketing for the Phoenix metropolis. During my career at Yelp as the Senior Marketing and Community Director, I grew the Phoenix community to become one of top 10 largest Yelp markets in the world. As the only Marketing employee in charge of the Phoenix market and the “face of Yelp," I helped business owners increase their brand awareness with the local tastemakers and most active reviewers and I increased Yelp's brand through social media and marketing strategies.

As the head of Marketing for Yelp Phoenix and the only marketing employee for the area, I grew the Yelp Phoenix Twitter handle from 500 to 12,500 and the Weekly Yelp newsletter from 30,000 to 500,000, just to name a few outlets. I did so by creating relevant content and engaging with the targeted consumer base of the Valley’s most active and vocal tastemakers and influencers. As a blogger myself, I have over 1,000 Yelp reviews.

I spent five years meeting with businesses on a daily basis and created campaigns for them to successfully connect them with the group of local bloggers who love to write about their experiences and post on social media. Working closely with businesses from every genre allowed me to get a background look into their world and it gave me the knowledge to truly analyze a business's core and create a successful campaign that appealed to the desired customer base to create a returning customer and an online conversation.

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