Leveraging brand to enable better business
Branding and communications expert with 24 years experience in the UK, UAE, wider Gulf and India, covering government, property, F&B, hospitality and publishing sectors. Before moving to Dubai in 2008 I headed up the creative dept. of the UK’s governing political party under Tony Blair Prime Minister. 10 years as an agency M.D, I’ve a track record in leveraging brand to help businesses grow.
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A life-long entrepreneur and innovator, I approach my work in an immersive manner, collaborating with passion, purpose and insight in order to deliver transformative solutions for a mix of well respected global, regional and local entities, such as: Uninest, Kempinski Residences, JAFZA, ASTECO, JLL, Conrad, HRH Prince Khaled Bin Alwaleed, Tamleek, MPM India, 48 Burjgate, Reef Real Estate, ADIB, Mangrove One, Select Properties.
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Deep expertise in the Property sector, solving bigger picture problems at corporate and project levels, including positioning and launching mixed use projects valued at approximately USD 3 billion
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Delivered holistic solutions such as brand positioning; auditing; naming; brand development; sales & launch strategies; creative; 3D, reputation management; marketing, content & social media strategies in a variety of sectors such as F&B, Medical, Financial Services, Private Equity, Oil & Gas and Risk Management
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Defined a series of cutting edge brand signatures to achieve consistency of experience across a portfolio of student residences in the UK, UAE, Germany, Japan, Australia, Spain and China comprising of 250,000 beds
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Positioned, branded, project managed the fit out and marketed a Time Out Dubai award-winning restaurant
Work Terms
I am available for remote or in-house projects worldwide. Based in Dubai travel to/from UK, Europe, Asia is convenient. Payment terms are weekly in advance.