During my academic and professional career, I found myself when I started working in sales, where I had direct contact with customers, their pain, and how good it is to have the customer center day by day.
Taking my second degree, in Marketing, I understood that strategic marketing aligned with the other areas of the company can make a difference in growth. I dove head-first into the universe of growth. Working on Growth Marketing, where we look at acquisition, activation, engagement, and retention.
I achieved great results wherever I went, building pipelines with qualified leads, impacting the user journey with tests and different offers and using data to measure and guide the steps.
I also had the privilege of building strong and cultural teams! Working on communication in-depth and seeking to develop the best of professionals
Work Terms
B2B Marketing, Leads generation, Sales, Growth Marketing, Digital Marketing.
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