I help startups and brands grow faster in the Chinese market — through private traffic operations, full-funnel campaigns, and strategic content marketing and growth hacking.
I help startups and brands grow faster— through private traffic operations, full-funnel campaigns, strategic content marketing and growth hacking. Whether you're launching a new service, scaling a user base, or trying to build a loyal community, I bring both strategic insight and hands-on execution.
As a co-founder and head of marketing at a top-3 rental platform in China, I’ve:
Built over 2,000 WeChat-based communities from scratch, covering 300K+ users
Scaled the platform from 0 to 3 million users, with 35% from organic growth, and 30K+ from viral campaigns
Executed 0-budget KOL campaigns with 500K+ exposure, increasing CVR by 12%
Managed 1,000+ complex user complaints, turning 70% into loyal brand advocates
Designed brand crisis SOPs that cut down complaint volume by 40%
Led multi-brand collaborations (Lalamove, Zhaopin, etc.) to build a “Job–Rent–Move” service funnel, lifting AOV by 200%
My specialties:
Community growth via WeChat, Xiaohongshu, livestreams, and UGC
User segmentation & retention strategy, LTV modeling, and funnel optimization
Crisis management & public sentiment monitoring
Content-led marketing, including storytelling, campaign design, and brand positioning
Cross-functional leadership and collaborative project execution
🧠 I’m not just a strategist — I write the copy, design the funnel, build the campaign, lead the team, and make sure the numbers grow.
🌏 Fluent in Mandarin, English, and Japanese. Let’s build your brand or user base — sustainably and fast.
Work Terms
Availability:
I am available for both short-term and long-term projects, with flexible hours. Typically, I respond within 12–24 hours. My working hours align with GMT+8 (China Standard Time), but I am happy to adjust for urgent or priority projects.
Payment Terms:
I accept both milestone-based and fixed-price contracts. For ongoing collaborations, I'm open to a retainer or monthly billing structure. Clear scope and deliverables before starting are preferred.
Communication:
I value clear, timely, and collaborative communication. I am comfortable using Upwork Messages, email, Slack, or Zoom — depending on what works best for you. Weekly check-ins or brief status updates can be arranged if needed.
Let’s keep things clear, aligned, and efficient — so we can focus on great outcomes.