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Skills

  • User Growth
  • Brand Marketing
  • Business Consulting
  • Chinese Business Consulting
  • Chinese Consumer Market
  • Community Activation
  • Community Building
  • Community Development
  • Content Management
  • Content Planning
  • Crisis Management
  • CRM
  • Lifecycle Management
  • Lifecycle Marketing
  • Pr Strategy

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Services

  • Private Traffic & Community Growth

    $80/hr Starting at $50 Ongoing

    Dedicated Resource

    Looking to build or scale your private traffic system? I help startups and consumer brands create high-converting, replicable WeChat communities — from 0 to over 300K users. I specialize in: Building...

    Chinese Business ConsultingCommunity BuildingCommunity DevelopmentContent ManagementCRM
  • Brand Campaigns & PR Strategy

    $80/hr Starting at $50 Ongoing

    Dedicated Resource

    Need a local-savvy strategist to grow your brand presence in China? I help global and local businesses run high-impact marketing campaigns, establish brand voice, and manage public reputation in fast-moving...

    Brand MarketingChinese Consumer MarketContent PlanningCrisis ManagementPr Strategy
  • User Growth & Retention Consultant

    $90/hr Starting at $60 Ongoing

    Dedicated Resource

    Is your product getting users but not retaining them? Or stuck in cold start? I specialize in full-funnel user growth, retention modeling, and community activation strategies based on data, behavior,...

    Business ConsultingCommunity ActivationLifecycle MarketingProduct MarketingUser Growth

About

I help startups and brands grow faster in the Chinese market — through private traffic operations, full-funnel campaigns, and strategic content marketing and growth hacking.

I help startups and brands grow faster— through private traffic operations, full-funnel campaigns, strategic content marketing and growth hacking. Whether you're launching a new service, scaling a user base, or trying to build a loyal community, I bring both strategic insight and hands-on execution.

As a co-founder and head of marketing at a top-3 rental platform in China, I’ve:

Built over 2,000 WeChat-based communities from scratch, covering 300K+ users

Scaled the platform from 0 to 3 million users, with 35% from organic growth, and 30K+ from viral campaigns

Executed 0-budget KOL campaigns with 500K+ exposure, increasing CVR by 12%

Managed 1,000+ complex user complaints, turning 70% into loyal brand advocates

Designed brand crisis SOPs that cut down complaint volume by 40%

Led multi-brand collaborations (Lalamove, Zhaopin, etc.) to build a “Job–Rent–Move” service funnel, lifting AOV by 200%

My specialties:

Community growth via WeChat, Xiaohongshu, livestreams, and UGC

User segmentation & retention strategy, LTV modeling, and funnel optimization

Crisis management & public sentiment monitoring

Content-led marketing, including storytelling, campaign design, and brand positioning

Cross-functional leadership and collaborative project execution

🧠 I’m not just a strategist — I write the copy, design the funnel, build the campaign, lead the team, and make sure the numbers grow.

🌏 Fluent in Mandarin, English, and Japanese. Let’s build your brand or user base — sustainably and fast.

Work Terms

Availability:
I am available for both short-term and long-term projects, with flexible hours. Typically, I respond within 12–24 hours. My working hours align with GMT+8 (China Standard Time), but I am happy to adjust for urgent or priority projects.

Payment Terms:
I accept both milestone-based and fixed-price contracts. For ongoing collaborations, I'm open to a retainer or monthly billing structure. Clear scope and deliverables before starting are preferred.

Communication:
I value clear, timely, and collaborative communication. I am comfortable using Upwork Messages, email, Slack, or Zoom — depending on what works best for you. Weekly check-ins or brief status updates can be arranged if needed.

Let’s keep things clear, aligned, and efficient — so we can focus on great outcomes.