Startup Growth Executive | Product Marketing Leader | Fractional CMO

Over twenty years growing SaaS startups via product marketing, Go To
Market and sales/marketing customer acquisition strategies. Experienced doing
everything cradle to grave and building growth strategies to scale.

A “people professional,” I have built success by listening to, collaborating with, and
inspiring those around me. It’s a quality that’s elevated me from being yet another
corporate MBA-bearer into a recipient of the 2015 In Business magazine “40 Under 40”
award in the greater Madison, Wisconsin region. It’s the secret sauce behind my rise
from DocuSign’s Director of Product Marketing—where I repositioned a nascent,
engineering-focused platform into an everyday solution for regular people—to my
visionary leadership as CEO of Forkforce, a hospitality employment network
specializing in optimizing cultural fits between restaurants and (you guessed it) their
people.

I’m able to read people well, which has been a huge part of developing transformative
marketing and user-growth strategies, not to mention identifying new business and
partnership opportunities. At the same time, though, I simply enjoy helping those who I
feel are humble and morally good people grow personally and professionally.