Creative director, designer and illustrator based in India.
I have worked in fashion since 2005, but been fascinated by it since childhood. Since 2012, I have increased my scope of work in creative direction, focusing on boutique brands and services which are slow, thoughtful and with purpose. Whether it is working on creative direction for urban nascent brands from around the world, or illustrations and brand identity development, the diverse scope of my work keeps me motivated and involved.
I have a strong affinity for sustainable business practices and am keen to collaborate with multi-disciplinary designers and brands with the same soul and passion for design. My aim is to provide well-designed products and creative strategy for brands that are away from the beaten path; who want to embrace new ways of thinking in the fashion and lifestyle industry.