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Skills

  • Advertising
  • Branding
  • Campaign Planning
  • Consumer Research
  • Content Writing
  • Creative
  • Editing
  • Magazine Design
  • Marketing
  • Medical
  • Planning
  • Television
  • Web Design
  • Writing

Services

  • Brand and Marketing Expert

    $100/hr Starting at $500 Ongoing

    Dedicated Resource

    I am an award winning brand and marketing expert with 20+ years of experience in every role from marketing specialist to Chief Marketing Officer. My expertise offers the following: Career Highlights Developed...

    AdvertisingBrandingCampaign PlanningConsumer ResearchContent Writing

About

Taking your brand to the next level.

I jumped! After 22 years in corporate America, I started my own brand strategy and consulting firm. I focus on helping organizations and people take their brand to the next level by maximizing their marketing teams and their efforts.

Most recently, I was the Chief Marketing Officer of Visit Dallas, the marketing arm of the City of Dallas. In 2012, I launched the BIG Campaign to rebrand Dallas, which includes a traditional media buy, as well as a social/public engagement campaign. The campaign has won several awards including the DFW American Marketing Association (DFW AMA) Marketer of the Year in Branding and a regional Addy for Integrated Campaigns. In 2013, I was honored by Skift.com as one of the 50 top travel marketers in the world.

Prior to joining the Bureau, I served as interim vice-president of Marketing/Public Relations for Children’s Medical Center Dallas. While at Children’s, I co-produced a 13-part television documentary that aired on the local ABC affiliate. My experience includes 20+ years in marketing communications.

I received my B.S. in math from Spelman College. In 2006, I co-founded Dress for Success Dallas, a non-profit organization for disadvantaged women. In 2010, I published a children’s book, I Miss You When I Sleep. In 2014, I was diagnosed with breast cancer and have started sharing what that experience has taught me through my blog: Confessions of a Single Mom with Cancer.

With a degree in math, a Tedx talk, a published children's book, founding of a not-for-profit and over 20 years of management experience in communications, public relations, marketing, and advertising, I have the ability to excel in any business environment and deliver above and beyond results for any professional challenge.

Specialties: Public speaking, writing, personal/professional brand development, marketing, public relations, media relations, employee communications and culture building, people management, leadership development and creative idea generation.